Toyota does a lot of research and development focusing on many different aspects of our cars. That's why year after year, our cars get more comfortable, more convenient and more fun to drive. The goal is for the technology to be so intuitive that it fades into the background, letting you focus on the fun of driving.



In 2012, we introduced Entune™, a multimedia system that gives you a range of content and services. Entune® App Suite 11 includes access to Bing, Facebook Places, iHeartRadio,, OpenTable®, Pandora® 12 and Yelp®, plus data services such as fuel prices, sports, stocks, traffic and weather. They're sent via most smartphones and some feature phones using Bluetooth® 8 wireless technology and a cellular data connection. Entune® App Suite is currently available on 4 Runner, Avalon, Camry, Corolla, Land Cruiser, Prius, Prius c, Prius Plug-in Hybrid, Prius v, RAV4, Sequoia, Sienna, Tacoma, Tundra, and Venza.


Hybrid Synergy Drive®

Hybrid Synergy Drive® allows you to drive on EV power, engine power, or a combination of both. It uses a highly efficient Atkinson-cycle gasoline engine, a high-voltage battery pack, an electric motor and regenerative braking, all working together. This system is now used in seven Toyota hybrids, including the entire Prius Family, Highlander Hybrid, Camry Hybrid and Avalon Hybrid.



A technologically advanced engine and transmission not only make your Toyota more fun to drive, but also increase fuel efficiency and enhance reliability. All Toyota engines use a Double Overhead Cam (DOHC) cylinder-head design with four valves per cylinder, improving both power and efficiency. And our Variable Valve Timing with intelligence (VVT-i) and Dual VVT-i valve control systems optimize output across a wide range, to give you power when you need it.



There's a science to Toyota assembly lines that creates a high-quality product that's also very affordable. The Toyota Production System is known around the world as a flexible, customer-focused process that delivers a quality product in a timely manner. As early as the 1930s, we began pioneering Lean Production, a manufacturing method that focuses on more value and less waste.


More confident driving

A Dynamic Radar Cruise Control (DRCC) 13 system, available on models like the 2013 Avalon, Prius Five and Land Cruiser, uses radar to measure the distance between you and the vehicle traveling in front of you, then adjusts your speed to help you maintain a preset distance. Prius V also offers some of the latest Toyota technologies, such as a Head-Up Display (HUD), which projects information onto your windshield, and Lane Keep Assist (LKA), 14 which can help prevent drivers from straying from their lane.



We're always working on technologies that add convenience to your drive. Almost every vehicle we build is available with navigation 7 and Bluetooth® 8 wireless technology, so you can make hands-free calls and stream music 9 to your vehicle's audio system, wirelessly. Our available Smart Key System 10 also lets you open the doors and trunk, or the hatch, with the touch of a handle, and start the vehicle with the push of a button.